Business Development and Growth Plan:  Coaching First Australia

1.   Introduction

• The Purpose of the Business Plan
• What This Business Plan Gives You
• What Will Happen Without a Business Plan
• Company Story
• Executive Summary
• Action Plan

2.   Company Development Growth Plan

• Business Definition
• Industry Growth, Background and Scope
• Selection of Key Business Indicators
• SWOT Analysis
• Breakeven Analysis

3.   Corporate Planning and Operations Management

• Creating a High Performance Environment
• Organisation Structure and Accountabilities
• Operations Manual, Policies and Procedures
• Analysing and Improving Your Business Systems
• Key Performance Measures and Management Reports
• Business Plan Scorecard and Monthly Reviews

4.   Marketing Strategies and Plans

• Market Share and Definition
• Marketing Goals and Strategies
• Target Market Description
• Market Segments
• Sales and Pricing Strategies
• Sales Potential – Product Market Worksheet

5.   Competitor Analysis

• The Competition
• The Wheel of Competitive Strategy
• The Five Competitive Forces
• The Three Generic Strategies
• Stuck in the Middle
• Unique Selling Point

6.   Customer Satisfaction Performance

• Where does Customer Satisfaction Begin and End
• Establish Customer Satisfaction Benchmark
• Establish Production Process Benchmark
• Establish Distribution and Delivery Service Benchmark
• Customer Lead Generation Process
• Customer Lead Conversion Process

7.   Research and Development

• Twelve Critical Factors in New Product Development
• Six Problem Issues in New Product Development
• New Products
• New Markets
• Future Growth
• Patents/Licenses/Warrantees/Guarantees
• Capital Investment Required

8.   Financial Strategies, Plans and Controls

• Two Financial Strategies and Two Issues of Financial Control
• Financial Strategies for your Business.
• Financial Value
• Maximise Company Value
• Maximise Cash Flow in your Business
• Bottom Line Pricing Grid
• Key Financial Systems, Ratios and Reports
• Financial Ratios Applied to Profit & Loss and Balance Sheet
• Recent Financial Performance

9.   Appendices

A. Monthly Business Scorecard File
B. Latest Financials
C. Financial Ratios to Measure Business Performance
D. The Australian Fair Pay and Conditions Standard
E. Industry Economic Data

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